Sony's latest flagship, the Xperia 1 VII, brings together cutting-edge audiovisual technology and exclusive AI features, integrating smart technology into everyday life for a comprehensive user experience upgrade. Whether it's effortlessly capturing lifelike images, enjoying vivid, true-to-life visuals, or listening to sound that feels like being there live, the Xperia 1 VII delivers an incredible experience.

Pre-orders are now officially open! Purchasing through select retail channels also comes with a 3-year warranty, a valuable after-sales benefit for users who don't upgrade their phones often. In addition, Sony is offering an extra trade-in bonus, which is definitely worth considering for Sony fans planning to upgrade soon.

📅 Pre-order period: May 15, 2025, 10:00 AM to May 20, 2025, 11:59 PM

Xperia 1 VII Accessories Fully Upgraded, DeFF Exclusive Protection Arrives in Force
Getting a new phone means you can't skip protection! Renowned Japanese phone accessory brand DeFF has tailor-made an exclusive protection lineup for the Xperia 1 VII, offering all-around protection for both the screen and body.

1. Screen Protectors — three premium options to meet different needs:

  • ULTRA HARD GLASS: Made with top-grade Japanese AGC glass, offering 8x hardness and high-gloss image clarity.
  • SUPER TOUGH GLASS Nano Matte: Effectively reduces glare while maintaining clear image quality.
  • SUPER TOUGH GLASS Anti-Blue Light + UV Protector: Reduces blue light exposure, lowering eye strain during long screen use.

2. Cases — two ultra-slim protective options, combining durability and style:

  • DURO Kevlar Fiber Case: Ultra-lightweight design at just 13 grams, compact and durable.
  • CLEAVE G10 Bumper CHRONO Frame: High-density fiber material, enhanced drop and impact resistance.

Users can choose the protective accessory that best suits their needs, ensuring complete, long-lasting protection for the Xperia 1 VII!


This product recently opened for pre-order in Japan first, and I got my hands on the DURO series case early for a first-hand unboxing experience!
The DeFF DURO series case is made with 100% DuPont® Kevlar®, one of the strongest fibers in the world, with strength 5 times greater than steel of the same weight, offering outstanding scratch and impact resistance and extremely high durability. At the same time, it's only about 0.65mm thick and weighs just 13g, providing an almost imperceptibly light feel while still delivering extremely tough protection. The case surface is treated with a special matte coating, offering both understated elegance and a comfortable, practical feel. It fully preserves the Xperia 1 VII's signature sleek lines and design aesthetic, achieving both protection and beauty. It also ensures no interference with calls, 5G connectivity, NFC, Qi wireless charging, or mobile payments, so your experience is never limited.

This time, the packaging is made entirely of paper, a concrete step towards sustainability that reduces plastic use and contributes to the planet's long-term wellbeing.
Made with 100% DuPont® Kevlar®, weighing only 13 grams.
Every detail is precision-engineered to ensure accurate cutouts that perfectly match the Xperia 1 VII's body structure.
The case beautifully incorporates the classic Xperia purple, giving the overall design an even more iconic and distinctive style.
The touch of purple peeking through the camera module gives the whole phone a mysterious allure — understated yet full of character, perfectly showcasing Sony's flagship aesthetic.
The camera module area uses a recessed design, so even when the phone is placed face-down on a table, the lens never touches the surface directly, effectively preventing scratches — without affecting the camera's function.
A thoughtfully designed enlarged headphone cutout ensures perfect compatibility with most wired headphones on the market.
High-precision molding technology fully wraps around the phone's edges, offering broader protection coverage while still preserving the tactile feel of the side buttons.
The USB-C port, microphone hole, and other areas are also precisely cut out, balancing protection with everyday convenience.
At just 0.65mm thick, the case feels almost weightless while still delivering powerful protection and a bare-phone-like comfortable feel, combining looks and practicality.
This case is precisely engineered to work with screen protectors from any brand on the market — whether glass, matte, or anti-blue light — for a perfect fit and comprehensive protection with the best possible experience.
The Xperia 1 VII's Forest Green colorway already has its own distinct charm, and paired with the DURO case it takes on an even more understated, luxurious quality.
The side profile shows off its clean, sleek lines.
The Xperia 1 VII's dedicated physical camera shutter button features a fine, textured 3D pattern, which not only improves grip stability but also enhances the premium feel. This subtle refinement makes the pressing sensation more precise, offering a more intuitive shooting experience for a sharper, more immersive shutter release every time.
The grip feels incredibly comfortable — Sony fans who've tried it say they can't go back.
The "Made for Xperia" badge is licensed exclusively to accessories certified by Sony Mobile Communications and designed specifically for Xperia smartphones. As a "Made for Xperia" partner, DeFF's products align with the Xperia brand philosophy, dedicated to producing premium accessories that combine design and functionality.

Japan DeFF Official Authorized Store Marco Store
7-11 Delivery (Free shipping on orders over NT$1,200.)
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